Working with small budgets and small crews, Meyer became a skilled director and pitchman for his own work, hitting the road with reels of film in his car, going from town to town, getting them shown in small moviehouses, building an audience, making big profits, then using them to make his next film. The films were expertly photographed, inventively edited, and featured intriguing (and violent, carnal, and funny) storylines, and ticket sales numbers eventually caught the eyes of the Hollywood studio system, for which Meyer briefly worked, before once again striking out on his own with ever-more violent, sexual, and cartoonish features. Meyer made fortunes, he lost fortunes, then he made them again, and he was always game for getting involved in controversy, which was easy due to the content of his films. After his final theatrical feature--Beneath the Valley of the Ultra-Vixens--in 1979, Meyer reinvented himself as an entrepreneur by making his films available on the burgeoning home video market, leaving him a celebrated and very wealthy man.