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Reducing Race Differences in Direct-to-Consumer Pharmaceutical Advertising: The Case for Regulation

by de Scisciolo, Stephany

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Description

This book examines whether direct-to-consumer pharmaceutical advertising changed in response to recommendations made by the FDA in 2009 to enhance the informational and motivational value of advertising to be more accessible to minority populations and consequently work to reduce health disparities.

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Product Details

  • Aug 31, 2018 Pub Date:
  • 1498574165 ISBN-10:
  • 9781498574167 ISBN-13:
  • English Language