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Audience and Business of Youtube and Online Videos

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Description

This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.

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Product Details

  • Rowman & Littlefield Brand
  • Aug 11, 2020 Pub Date:
  • 9781498576505 ISBN-13:
  • 1498576508 ISBN-10:
  • 230 Pages
  • English Language
  • 9.02 in * 5.98 in * 0.53 in Dimensions:
  • 1 lb Weight: