In an age when most business plans extend only to the next quarterly reporting period, the authors propose an audaciously longer view of future planning. The authors of this book take a cue from Kongo Gumi, a Japanese construction company that managed to thrive as a family-owned business for nearly 1500 years. The book explains and demonstrates the meaning of CISR(R) - continual improvement for social responsibility - and illustrates the rigorous six-step SOFAIR methodology with many examples. Based on decades of experience, the book explains how existing organizational continual improvement efforts can be adapted to also focus on sustainability.