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AI in Digital Marketing MLI Generative AI Series

by [Johnsen, Maria]

$42.19

List Price: $54.99
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Description

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.

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Product Details

  • Mercury Learning and Info Brand
  • Jul 22, 2024 Pub Date:
  • 9781501522543 ISBN-13:
  • 150152254X ISBN-10:
  • English Language
  • 2.4 in * 6 in * 9 in Dimensions:
  • 2 lb Weight: