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Purchasing Behavior and Personal Attributes

by Massy, William F

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Description

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

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Product Details

  • Aug 29, 1968 Pub Date:
  • 151282237X ISBN-10:
  • 9781512822373 ISBN-13:
  • English Language