MBA Bootcamp: What Every Manager Must Know To Succeed

Dr. Gerard L. Danford: MBA - The London Business School (UK), PhD - Helsinki School of Economics (Finland) & B.Sc. Engineering CCSU (USA). Dr. Danford has 20 years of experience in successfully consulting multinational companies on strategies and 20 years experience teaching MBA & Executive MBA students in the USA & Europe.

2021 Updated and Revised Edition.

After completing the Mini MBA you will understand 18 essential topics. Managers, startup founders and business students will benefit most from this in-depth & practical book.

Managers, startup founders & students of business will benefit most. The Mini MBA can make the greatest difference in your career success!

Success Theme

• The formula for success in business and make it happen.
• How to navigate the rapidly changing business environment (Accelerators)?
• How to avoid the enemy of success (Complexity)?

• The secret to becoming more innovative.
• The tasks of effective managers.
• Tools for making better business decisions.

• Behavioral economics 'eats' rational economics for breakfast.
• You must understand Value to succeed in business (Drivers of Value)?
• Planning, Budgeting, and Forecasting (PBF) isn't used effectively.

• Successful marketing is driven through 'budget allocation.'
• How to improve your digital marketing ROI?
• Why mobile is now the #1 marketing challenge, and succeeding in a mobile-first marketplace?

• The Business Case for a Sustainability Strategy.
• How to manage dynamic & stable operations (Agile-Lean Process Skills)?
• Why, where, and how to succeed in international business?

• The 4 Proven Strategic Styles.
• How to use Career Weapons?
• How to Avoid Startup Failure (10/90 Rule)?