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Making of a Status Symbol: A Business History of Rolex

by Making of a Status Symbol: A Business History of Rolex

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Description

This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.

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Product Details

  • Jun 3, 2025 Pub Date:
  • 1526183269 ISBN-10:
  • 9781526183262 ISBN-13:
  • English Language