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Making of a Status Symbol: A Business History of Rolex
by Making of a Status Symbol: A Business History of Rolex
$30.18
Description
This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.
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Product Details
- Jun 3, 2025 Pub Date:
- 1526188414 ISBN-10:
- 9781526188410 ISBN-13:
- English Language
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