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Sustainable Marketing: A Holistic Approach

by Peterson, Mark

$89.50

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Description

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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Product Details

  • SAGE Publications Ltd Brand
  • May 19, 2021 Pub Date:
  • 9781526494634 ISBN-13:
  • 1526494639 ISBN-10:
  • English Language
  • 9.13 in * 1 in * 7.32 in Dimensions:
  • 2 lb Weight: