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Copywriting Third Edition: Successful Writing for Design, Advertising and Marketing
by Copywriting Third Edition: Successful Writing for Design, Advertising and Marketing
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Description
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
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Product Details
- Laurence King Publishing Brand
- Oct 18, 2022 Pub Date:
- 9781529420241 ISBN-13:
- 1529420245 ISBN-10:
- English Language
- 9.7 in * 0.85 in * 6.8 in Dimensions:
- 1 lb Weight:
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