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Marketing Management A Customer Centric Approach

by [Selnes, Fred, Lanseng, Even Johan]

$74.17

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Description

This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.

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Product Details

  • SAGE Publications Ltd Brand
  • Dec 14, 2024 Pub Date:
  • 9781529624243 ISBN-13:
  • 152962424X ISBN-10:
  • 360.0 pages Paperback
  • English Language
  • 9.69 in * 0.75 in * 7.44 in Dimensions:
  • 1 lb Weight: