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Description
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
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Product Details
- Apr 21, 2021 Pub Date:
- 9781529720822 ISBN-13:
- 1529720826 ISBN-10:
- 312.0 pages Paperback
- English Language
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