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Global Marketing and Advertising: Understanding Cultural Paradoxes

by de Mooij, Marieke

$103.83

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Description

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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Product Details

  • SAGE Publications Ltd Brand
  • Oct 20, 2021 Pub Date:
  • 9781529732504 ISBN-13:
  • 1529732506 ISBN-10:
  • English Language
  • 9.25 in * 1.06 in * 7.5 in Dimensions:
  • 2 lb Weight: