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Principles of Marketing for a Digital Age

by Tuten, Tracy L.

$90.60

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Description

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

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Product Details

  • SAGE Publications Ltd Brand
  • Dec 13, 2022 Pub Date:
  • 9781529779790 ISBN-13:
  • 1529779790 ISBN-10:
  • English Language
  • 9.5 in * 1 in * 7.5 in Dimensions:
  • 2 lb Weight: