click to view more

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

by Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

$33.22

add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Monday, June 02, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection
Last update:

Description

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and a recognition of the diverse range of stakeholders.

Drawing on the history of the environmental movement, as well as case studies and organizational profiles, this textbook helps students make the most of media relations, stakeholder engagement, persuasion, and visual media techniques to further environmental advocacy goals. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

Within the chapters, students will find:

  • Case studies and organizational profiles
  • Discussion Questions
  • Lists of Keywords and Key Events, Locations, and Organizations

Instructors may access a test bank for the book by visiting www.rowman.com/ISBN/9781538152287.

Last updated on

Product Details

  • Dec 15, 2023 Pub Date:
  • 1538152290 ISBN-10:
  • 9781538152294 ISBN-13:
  • English Language