Original Image
click to view more

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

by Integrated Marketing Communication: Creative Strategy from Idea to Implementation

$65.14

add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Monday, June 09, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection
Tell-A-Friend
Last update:

Description

With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.

Last updated on

Product Details

  • Rowman & Littlefield Brand
  • Jun 22, 2023 Pub Date:
  • 1538176335 ISBN-10:
  • 9781538176337 ISBN-13:
  • English Language
  • 392.0 pages Paperback
  • 10 in * 0.89 in * 7 in Dimensions:
  • 2 lb Weight: