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Description

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

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Product Details

  • Feb 6, 2023 Pub Date:
  • 9781538176382 ISBN-13:
  • 1538176386 ISBN-10:
  • 320.0 pages Paperback
  • English Language