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Wine Sales and Distribution The Secrets to Building a Consultative Selling Approach

by [Wagner, Paul, DeMatei, Susan, Crotts, John C., Marlowe, Byron]

$66.34

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Description

This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.

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Product Details

  • Rowman & Littlefield Brand
  • Feb 28, 2024 Pub Date:
  • 9781538185155 ISBN-13:
  • 1538185156 ISBN-10:
  • 314.0 pages Paperback
  • English Language
  • 8.95 in * 0.88 in * 5.96 in Dimensions:
  • 1 lb Weight: