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Description

Through a Q&A format designed to grab readers' attention, this thoroughly revised Sixth Edition gives voters everything they need to know about election polls. Traugott and Lavrakas cover the latest polling technologies and data collection methods, how polls are used in campaigns and by the media, and most importantly--why it all matters.

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Product Details

  • Nov 29, 2023 Pub Date:
  • 9781538187388 ISBN-13:
  • 1538187388 ISBN-10:
  • English Language