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Strategic Leadership and Management in the Automotive Industry

by Strategic Leadership and Management in the Automotive Industry

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Description

The automotive industry is one of the most dynamic and competitive sectors globally, constantly evolving through technological advancements and market shifts. "Strategic Leadership and Management in the Automotive Industry" explores the critical aspects of strategic management and leadership that drive success in this field. This book offers a comprehensive analysis of leadership theories, strategic planning, operational excellence, and marketing strategies, with a special focus on Proton Holdings Berhad, a prominent automotive manufacturer.

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Product Details

  • Partridge Publishing Sing Brand
  • Aug 12, 2024 Pub Date:
  • 1543782280 ISBN-10:
  • 9781543782288 ISBN-13:
  • English Language
  • 234.0 pages Paperback
  • 9 in * 0.59 in * 6 in Dimensions:
  • 1 lb Weight: