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Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now

by Irresistible Value Proposition: Make the Customer Want What You're Selling and Want It Now

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Description

The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.

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Product Details

  • Mar 14, 2019 Pub Date:
  • 154450196X ISBN-10:
  • 9781544501963 ISBN-13:
  • English Language