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Brands Don't Win: How Transcenders Change the Game

by Bernard, Stan

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Description

How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other "transcender" companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules.


Brands Don't Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step by step how to use and apply the Transcender System, considered by top executives to be the world's most powerful winning system for companies and their products.

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Product Details

  • Lioncrest Publishing Brand
  • Sep 19, 2021 Pub Date:
  • 9781544522326 ISBN-13:
  • 1544522320 ISBN-10:
  • English Language
  • 8.5 in * 0.69 in * 5.5 in Dimensions:
  • 1 lb Weight: