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Marketing
by Walters, Suzanne
$63.30
Description
Consensus is that any provider of products or services should be engaged in marketing. It is usually less clear what sort of marketing activity is appropriate, how to relate it specifically to library services and how to do it effectively without an in-house expert.
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Product Details
- Dec 1, 1991 Pub Date:
- 1555700950 ISBN-10:
- 9781555700959 ISBN-13:
- English Language
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