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Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library

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$88.39

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Description

Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs

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Product Details

  • ALA Neal-Schuman Brand
  • Oct 18, 2013 Pub Date:
  • 9781555709129 ISBN-13:
  • 1555709125 ISBN-10:
  • English Language
  • 11 in * 0.64 in * 8.5 in Dimensions:
  • 2 lb Weight: