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Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints
by Rose Poloian, Lynda
$136.80
Description
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
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Product Details
- Bloomsbury Academic Brand
- Mar 15, 2013 Pub Date:
- 9781563677427 ISBN-13:
- 1563677423 ISBN-10:
- 624 Pages
- English Language
- 11.1 in * 8.6 in * 1.7 in Dimensions:
- 5 lb Weight:
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