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Understanding Aesthetics for the Merchandising and Design Professional
by Fiore, Ann Marie
$126.30
Description
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
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Product Details
- Continnuum-3PL Brand
- Apr 8, 2010 Pub Date:
- 9781563678097 ISBN-13:
- 1563678098 ISBN-10:
- 398 Pages
- English Language
- 10.9 in * 8.4 in * 1.1 in Dimensions:
- 2 lb Weight:
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