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Creating Ever-Cool: A Marketer's Guide to a Kid's Heart

by del Vecchio, Gene

$15.42

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Description

By achieving what the author terms ever-cool status, brands are able to gain young customers for life.

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Product Details

  • Pelican Publishing Brand
  • Sep 30, 1997 Pub Date:
  • 1565542568 ISBN-10:
  • 9781565542563 ISBN-13:
  • English Language
  • 8.68 in * 1.01 in * 5.78 in Dimensions:
  • 1 lb Weight: