Michael E. Tigar has distilled 30 years of litigating and studying effective advocates into this valuable book which contains critical keys to persuading jurors and judges. Starting with a brief background on classical rhetoric and persuasion theories, the author takes you step-by-step through the process of building your case and refining your presentation.

The book includes transcripts of celebrated jury and court arguments, including those of famed advocate Edward Bennett Williams.

"Most lawyers have, at one time or another, read the elegant and persuasive words of Daniel Webster, Abraham Lincoln, Mark Twain, Clarence Darrow. Many have studied the arguments of other great advocates in the common law tradition. What marks their arguments? What makes them memorable?" Michael E. Tigar