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Corporate Creativity: How Innovation & Improvement Actually Happen

by Corporate Creativity: How Innovation & Improvement Actually Happen

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Description

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

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Product Details

  • Jan 1, 1998 Pub Date:
  • 9781576750490 ISBN-13:
  • 1576750493 ISBN-10:
  • 276.0 pages Paperback
  • English Language