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Markets of One: The New Frontier in Business Competition

by Markets of One: The New Frontier in Business Competition

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Description

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

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Product Details

  • Harvard Business Review P Brand
  • Feb 1, 2000 Pub Date:
  • 9781578512386 ISBN-13:
  • 1578512387 ISBN-10:
  • English Language
  • 9.44 in * 0.89 in * 6.42 in Dimensions:
  • 1 lb Weight: