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Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition

by Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition

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Description

Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.

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Product Details

  • Booklocker Inc.,US Brand
  • Jun 18, 2004 Pub Date:
  • 1591135192 ISBN-10:
  • 9781591135197 ISBN-13:
  • 356.0 pages Paperback
  • English Language
  • 8.46 in * 1.89 in * 5.51 in Dimensions:
  • 1 lb Weight: