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Street Smarts An All Purpose Tool Kit for Entrepreneurs

by [Brodsky, Norm, Burlingham, Bo]

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Description

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

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Product Details

  • Penguin Publishing Group Brand
  • Feb 23, 2010 Pub Date:
  • 9781591843207 ISBN-13:
  • 1591843200 ISBN-10:
  • English Language
  • 8.44 in * 0.72 in * 5.5 in Dimensions:
  • 1 lb Weight: