The Automatic Customer: Creating a Subscription Business in Any Industry

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The Automatic Customer: Creating a Subscription Business in Any Industry

by Warrillow, John

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Description

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

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Product Details

  • Portfolio Brand
  • 9781591847465 ISBN-13:
  • 159184746X ISBN-10:
  • 159184746X ISBN-10
  • 9781591847465 ISBN-13
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • 6.38 in * 1.33 in * 9.33 in Dimensions:
  • 1 lb Weight: