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We Are All Weird: The Rise of Tribes and the End of Normal

by We Are All Weird: The Rise of Tribes and the End of Normal

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Description

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.

Mets fans, Yankees fans, Bears fans? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

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Product Details

  • Sep 15, 2015 Pub Date:
  • 9781591848240 ISBN-13:
  • 1591848245 ISBN-10:
  • English Language