Growing Software is your guide to juggling the day-to-day challenges of running a software company while managing those long-term problems and making sure that your business continues to grow. With practical, hands-on advice, Growing Software will teach you how to build and lead an effective team, define and sell your products, work with everyone from customers to CEOs, and ensure high-quality results.
Instead of learning by trial and error, you'll benefit from author Louis Testa's 20+ years of management experience. Testa combines big-picture advice, specific solutions, and real-life anecdotes to teach you how to:
-Work effectively with your CEO and executive team
-Improve development team efficiency and enthusiasm
-Evaluate your software methodology to improve effectiveness and safeguard against failure
-Use product prototypes to bridge the gap between marketing and engineering
-Defuse technology time bombs
Whether you're new to managing software or newly lost, Growing Software will help you and your growing company thrive.