Detail Image
click to view more

Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Ne

by Slaunwhite, Steve

$13.74

List Price: $19.99
Save: $6.25 (31%)
add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Tuesday, July 22, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection

Description

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.

Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to:
-Write compelling headlines, tag lines, and leads
-Avoid common copywriting mistakes
-Strengthen brand development
-Start a freelance copywriting business
-Write copy for all media-print, radio, TV, and websites

Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Last updated on

Product Details

  • Adams Media Brand
  • Jun 14, 2007 Pub Date:
  • 1598692518 ISBN-10:
  • 9781598692518 ISBN-13:
  • English Language
  • 10 in * 0.8 in * 8 in Dimensions:
  • 1 lb Weight: