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Scientific Advertising
by Scientific Advertising
$11.85
Description
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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Product Details
- Feb 12, 2014 Pub Date:
- 9781603866361 ISBN-13:
- 1603866361 ISBN-10:
- 88.0 pages Paperback
- English Language
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