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Description
More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.
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Product Details
- Oct 1, 2013 Pub Date:
- 9781607966340 ISBN-13:
- 1607966344 ISBN-10:
- 252.0 pages Hardcover
- English Language
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