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Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers
by Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers
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Description
In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.
Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets.
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Product Details
- PublicAffairs Brand
- Oct 25, 2011 Pub Date:
- 1610390512 ISBN-10:
- 9781610390514 ISBN-13:
- English Language
- 8.5 in * 0.96 in * 5.5 in Dimensions:
- 2 lb Weight:
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