Story Smart
by Kendall Haven
$55.32
Description
Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line--and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears--and that you can control that internal, neural process.
This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.
"This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience. "--
"Kendall Haven speaks to the power of the story by exploring how the brain processes stories and what elements are key to making a story successful. This book is . . . an easy-to-read guide to the science behind what makes stories memorable." - The Library Quarterly
Product Details
- ABC-Clio, LLC Brand
- Oct 14, 2014 Pub Date:
- 1610698118 ISBN-10:
- 9781610698115 ISBN-13:
- 174 Pages
- 9.8 in * 6.9 in * 0.5 in Dimensions:
- 1 lb Weight:
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