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How to Write a Good Advertisement
by How to Write a Good Advertisement
$17.18
Description
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
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Product Details
- Oct 5, 2015 Pub Date:
- 9781614278863 ISBN-13:
- 1614278865 ISBN-10:
- English Language
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