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Making the Steve Jobs Movie: An Entrepreneurial Case Study
by Making the Steve Jobs Movie: An Entrepreneurial Case Study
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Description
Marking the Steve Jobs Movie is an exhilarating tale of a first-time movie producer's journey from magazine publisher to engaging Ashton Kutcher to play Steve Jobs in a biopic that opened worldwide August 16, 2013. Joe Mancuso assembled twenty diverse CEOs to participate in a back-and-forth dialogue about going from an idea to opening the two-hour movie on 70 percent of the available screens in the United States. Discover how and why Mark Hulme took this risk and what advice his "buddies" gave him prior to the movie release. Mancuso shows how this single colorful case can help you establish your own business.
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Product Details
- Morgan James Publishing Brand
- Feb 4, 2014 Pub Date:
- 161448886X ISBN-10:
- 9781614488866 ISBN-13:
- English Language
- 158.0 pages Paperback
- 8.5 in * 0.4 in * 5.5 in Dimensions:
- 0 lb Weight:
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