Detail Image
click to view more

Electronic Commerce: The Strategic Perspective

by Watson, Richard T

$33.38

add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Wednesday, July 23, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection

Description

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Last updated on

Product Details

  • Orange Grove Texts Plus Brand
  • Sep 24, 2009 Pub Date:
  • 161610029X ISBN-10:
  • 9781616100292 ISBN-13:
  • English Language
  • 11 in * 0.24 in * 8.5 in Dimensions:
  • 1 lb Weight: