Well-Designed: How to Use Empathy to Create Products People Love

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Well-Designed: How to Use Empathy to Create Products People Love

by Kolko, Jon

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Description

Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm.

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Product Details

  • Harvard Business Review P Brand
  • 9781625274793 ISBN-13:
  • 1625274793 ISBN-10:
  • 1625274793 ISBN-10
  • 9781625274793 ISBN-13
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • 6.39 in * 0.9 in * 9.61 in Dimensions:
  • 1 lb Weight: