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Mastering the New Media Landscape Embrace the Micromedia Mindset

by [Henricks, Barbara Cave, Shelton, Rusty]

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Description

The New Way to Get Noticed

The giant brands that once dominated the media landscape--Oprah, the New York Times, NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media--earned, owned, and rented--and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

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Product Details

  • Berrett-Koehler Publisher Brand
  • Mar 7, 2016 Pub Date:
  • 9781626565807 ISBN-13:
  • 1626565805 ISBN-10:
  • 192.0 pages Paperback
  • English Language
  • 8.44 in * 0.52 in * 5.5 in Dimensions:
  • 1 lb Weight: