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Marketing Theory And Orientation

by Marketing Theory And Orientation

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Description

Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.


Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.

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Product Details

  • Vibrant Publishers Brand
  • Sep 16, 2024 Pub Date:
  • 1636512372 ISBN-10:
  • 9781636512372 ISBN-13:
  • English Language
  • 9 in * 0.91 in * 6 in Dimensions:
  • 1 lb Weight: