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Branding & AI: Leveraging Technology to Generate Brand Revenue

by Branding & AI: Leveraging Technology to Generate Brand Revenue

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Description

This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes case studies that dissect successful and unsuccessful marketing strategies of huge brands and the author covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

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Product Details

  • Business Expert Press Brand
  • Jul 14, 2021 Pub Date:
  • 9781637420805 ISBN-13:
  • 1637420803 ISBN-10:
  • English Language
  • 9 in * 0.48 in * 6 in Dimensions:
  • 1 lb Weight: