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Run It Like a Business Strategies for Arts Organizations to Increase Audiences Remain Relevant a

by [Bergauer, Aubrey]

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Description

Featured on Publishers Weekly 2024 Announcement Issue

TEDx speaker Aubrey Bergauer--"the Steve Jobs of classical music"--reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals.

In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won't. This foolproof guide shows how to reach new levels of engagement--while always putting art first.

Running your arts organization like a business is your path forward to:

  • Grow audiences and keep them coming back again

  • Make our organizations more inclusive

  • Get younger attendees in the seats and on the donor rolls

  • Generate millions more dollars in revenue

  • Continue to create the art we love--without the stress of figuring out how to afford it

    Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission--whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.

    The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.

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    Product Details

    • BenBella Books Brand
    • Feb 6, 2024 Pub Date:
    • 9781637744383 ISBN-13:
    • 1637744382 ISBN-10:
    • English Language
    • 9.31 in * 0.9 in * 6.19 in Dimensions:
    • 1 lb Weight: