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Making Ads Pay: Timeless Tips for Successful Copywriting

by Making Ads Pay: Timeless Tips for Successful Copywriting

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Description

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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Product Details

  • Feb 8, 2013 Pub Date:
  • 9781638231288 ISBN-13:
  • 1638231281 ISBN-10:
  • English Language